Vice PResident Music and Entertainment | New City, NY
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| OBJECTIVE
I have just recently launched an initiative to find an industry and company that could benefit from my extensive entertainment industry, lifestyle marketing and countless relationships. | | | RELOCATE
CA FL NY TX |
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*****Partial listing of resume.*******
******Please sign up for full access.****** m/Integrated Marketing & Branding * Negotiations - Contracts & Licensing Agreements
* Cross-Marketing & Branding * Promotional Events & Media / Public Relations
* Branded Entertainment & Content * Relationship Marketing
* Market/Consumer Research & Analysis * Business Partnerships & Alliances
PROFILE
Persuasive, hard working, and entrepreneurial-minded executive with a rich history of success in driving marketing, branding, and sales initiatives that have achieved maximum impact. Track record in creating campaigns aimed at both mass markets and diverse niche markets, including teens, college, and adult/pop culture. Strategic and conceptual abilities - big picture person who originates fresh approaches, ideas, and campaigns that move targeted audiences to action and produce powerful results. Engage consumers and achieve consumer loyalty by bringing lifestyle and entertainment value to brands and driving integration using a dynamic blend of channels, including promotional events, sports, television, music, and new media. Strong communication and contract negotiation skills (characterized as a "master negotiator of licensing deals") combined with an extensive network of industry contacts - sports figures, artists, attorneys, executives, producers, investors, and casting agents. Superior business judgment, financial modeling, analytical, and budgeting skills. Uncompromising ethics.
CAREER HIGHLIGHTS
* Launched a business specializing integrating marketing and deal negotiation services; developed a base of prestigious high-profile clients and grew the business from startup to $5M in 3 years.
* Generated incremental revenues and spearheaded introduction of new brands by conceptualizing and launching the You Saw It First college concert tour.
* Produced the Half Time Show for The New York Red Bulls soccer team with Wyclef & Shakira at Giants Stadium.
* Identified, pursued, and secured creative opportunities that produced $1M in "found" revenues each year for International Creative Management.
PROFESSIONAL EXPERIENCE
INTERNATIONAL ARTISTS AGENCY (IAA), New York, NY
President / Agent / Manager / Owner (2004-2008)
Founded and built an agency from the ground-up that negotiates and contracts a variety of deals (touring engagements, licensing deals, movie rights, life right deals, literary deals) for clients in the entertainment industry; agency also provides career planning guidance on film and television project opportunities for artists. Transitioned the business from startup to full-scale operation, including obtaining licenses to set up a talent agency, filing application of authority for foreign LLC to conduct business in New York, executing business plan, and establishing business processes and financial reporting systems. Currently represent Highland Heartbeat (PBS Pledge Drive Special which will
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