Account Direct or Advertising Manager or Marketing Manager | McKinney, TX
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| OBJECTIVE
To secure a advertising or marketing position in which I can help clients determine their optimal marketing or media mix. | | | RELOCATE
MD TX |
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*****Partial listing of resume.*******
******Please sign up for full access.****** sing and promotion planning/execution
Traditional and digital advertising campaign development
Search engine optimization; search engine marketing
WORK INTERACTIVE ACCOUNT DIRECTOR, General Motors
STORY The Cobalt Group, Dallas 1.08-5.09
Launched an integrated digital marketing strategy for all 8 GM divisions, with a focus on the GM South Central sales team and dealer body.
* Monitored relevant insights and data on 53 markets and 100s of dealers to shape SEO and SEM strategy for DMA/dealer websites; all websites have improved traffic and lead rates: in the first 6 months of release, "same store" site traffic was up 20% and leads were up 40%.
MARKETING CONSULTANT
Lanelogic.com, Dallas 7.07-12.07
Developed direct/email, PR, and B-to-B promotional plans for wholesale used car dealer site; initial dealer contracts exceeded the business plan goal by 17%.
Cramer Krasselt, Milwaukee 7.07-9.07
Evaluated and provided insight on creative development models, to help in re-organizing the BRP (Skidoo, Seadoo) account and creative department.
Venables, Bell & Partners, SF/Detroit 4.07-6.07
Headed up account transition and training from old ad agency to new agency; recruited staff and
co-developed newspaper and radio creative campaigns-both agencies acknowledged and rewarded "win-win" approach during the transitional period.
VP, RETAIL ACCOUNT DIRECTOR, Audi of America
McKinney Silver, Durham (NC) 10.04-3.07
Hired to re-structure retail marketing team at agency; re-organized (5) field offices and internal ad development team under one director; developed and sold new funding apparatus for Tier II (dealer/retail) level of advertising, in order to improve effectiveness in large volume markets
* Formed the creative strategy for brand-based "Event" campaigns (new to Audi), which accounted for most of the annual sales growth (+7% in 05/06 model year).
* Ensured ´06 Audi A3 viral product launch strategy and iconic elements were extended into dealer level marketing plans; A3 sales exceeded original goal by 22% in a shrinking segment with massive competitive ad spending.
* Initiated and closed negotiations in acquiring Audi of Canada & Audi Pre-Owned assignments resulting in 7-figure revenue boost to agency.
VP, FIELD DIRECTOR - Saturn Corporation
Goodby Silverstein & Partners, Detroit 5.03-9.04
Recommended hire by new agency to set up field office network and retail structure process/procedures for new advertising agency partner.
* Developed top market spending strategy to kick-off new partnership - led to share increases in 80% of DMAs.
* Analyzed monthly product availability, incentive and creative options for regional decision-making group that established the ideal mo
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